Our story
The journey behind HyperRing

At HyperRing, our story isn't just about creating innovative technology — it's about taking a more intentional path and building something authentic from the ground up. Our journey reflects the same quiet confidence and freedom that we hope our rings inspire in you.

A fresh start with a clear vision

HyperRing was born from a desire to merge style and technology in a way that feels effortless and real. Our founding team came from careers in tech, design, and finance, with experience in engineering, security, and product development. But after years of building for other people, we found ourselves at a crossroads.

We had achieved what we were supposed to. Our CEO, Joy Zhang, had led high-stakes projects across Wall Street and startups. Our CTO, Yoonil Choi, had spent years at Samsung, developing security technologies that now live in millions of devices.

But something still didn’t feel right. We wanted more autonomy, more clarity, and a deeper connection to what we were creating. So we started over. HyperRing is the result: something simple, thoughtful, and designed to make life feel a little lighter.

From concept to creation

The idea for HyperRing started with a simple question: why shouldn’t technology feel as beautiful and effortless as the rest of what you choose to wear? We imagined a sleek, minimalist ring that fits into your style without calling attention to itself, while offering secure, tap-to-pay convenience when you need it.

But getting here took time. From product design and hardware development to app creation and branding, every step was filled with late nights, unexpected turns, and more than a few restarts. What makes HyperRing special isn’t just what it does. It’s everything it took to make something this simple actually work and feel right.

Building with community in mind

As we relaunched HyperRing in 2025, we realized the power of connection. This ring isn’t just about technology — it’s about how it fits into people’s lives and the small ways it makes things easier.

We started hearing something consistent from our customers: that HyperRing didn’t just save time, it made their days feel a little lighter. It became one less thing to remember, one less moment of friction, and one less thing to worry about.

Those stories reminded us why we started this in the first place, and continue to shape how we think about the product and why we build it the way we do. And they’ve brought together a growing community of people who value simplicity, ease, and thoughtful design.